Digital Marketing Performance Management
A Certified Digital Marketing Agency That Delivers Results
When businesses consider hiring full-time staff to handle functions like digital marketing, the cost can be expensive and the search for those with knowledge and experience all the more challenging. If a business can afford a mid- or senior-level marketing employee, the cost of benefits, software licensing and training expenses can be prohibitive.
By comparison, certified digital marketing agency resources don’t require a full-time salary and don’t come with the additional expenses of salaried employees, not to mention you can fire them anytime.
When choosing a digital agency partner it’s important to determine the capabilities that are important to your business. Inbound and content marketing agencies come in all shapes and sizes, with different specialties and talents. But there are core values and skill sets that make some better than others. Choose the right partner.
The 5 Most Important Values To Consider
When Choosing A Digital Marketing Agency Are:
1. Offers Comprehensive Digital Services
The first core service is generating website traffic through SEO, blogging, social media and email marketing. Second, develop the premium content needed to capitalize on traffic by building landing pages and managing online lead generation efforts. Third, the ability to construct targeted lead-nurturing campaigns aimed at converting leads to customers. And finally, iterate and improve, analysis and measurement at every step in the process.
2. Presents a clearly defined delivery process
Hire an agency with a solid, proven and logical plan of attack. There should be an outlined methodology that specifically indicates every step in the process, the purpose each step serves and why the entire process is compromised absent one or more steps.
3. Conducts Goal-Oriented Methodology
A digital marketing agency should be tailored to your business specific challenges and goals. NEVER accept a digital marketer that offers strategic planning without first conducting comprehensive, needs analysis and goal determination specific to your business. These are the essential pre-requisites for strategic plan development. Reject the agency that does anything less.
4. Possesses strong project management skills
Inbound marketing is a serious production and the agency you hire should specialize, not generalize. In-depth, real-world, hands-on technical as well as digital marketing specific experience defines a Specialist. An agency that brag’s full-service, one-stop shopping is a generalist, not a Specialist. Generalists often deliver less than promised, make unnecessary or unwarranted recommendations and typically don’t manage ROI objectives with digital performance automation technology or corresponding best practices. You get far more for your money when engaging Specialists.
5. Places a strong emphasis on measurement using marketing automation performance management tools
Agencies that measure every aspect of digital campaigns will help you succeed faster. Technology is required for performance management. Confirm which technologies are their highest proficiency and competency, which they’ve contracted in partnership and plan to use on your behalf when managing digital channel performance.
d.Mark consulting LLC is that Certified Digital Marketing Performance Management Agency who meets all 5 aforementioned requirements. Core competencies include Digital Marketing Strategic Planning and Cross-Channel Performance Management, Social Media, Mobile – Email –and Content Marketing, Online Advertising, Website Optimization, SEO and Website Visitor Tracking that gathers Sales Intelligence and Lead Generation through utilization of marketing automation software.
Contact us for a NO-cost, NO-obligation Digital Performance Assessment and complimentary SEO Report of your company website page | 920.265.2632
The largest sales and marketing asset your company owns is its website. INBOUND MARKETING earns the attention of those customers your business seeks to attract and draws visitors into your website. The inbound methodology is focused on creating quality digital content that aligns with your customer interests, needs and desires. Inbound is the most effective marketing method for any business with an online presence.Marketing automation software is an immensely powerful tool that can augment marketing efforts exponentially, but it does require highly trained expertise to realize its full potential.
Email Marketing in the old days was a shotgun approach – send the same message to all. But with marketing automation there’s numerous attributes that can be used to segment communication. It’s no longer feasible to send blanket emails in the hopes it’ll resonate with a few. That’s lazy marketing and today you’re penalized for it by the reader not even opening the message.
The Right Message – To The Right Person – At The Right Time
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