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Marketing Automation Tag

Politician Email Marketing Incompetence

For political junkies (like myself) – the eagerly awaited ramp up for another presidential election cycle has finally arrived. The remaining 99.99% of the voter populous don’t share this enthusiasm. Political junky or not, it’s no secret to experienced digital practitioners that Republicans have been slow…

Smarketing Collaboration

Data Driven Marketers are Watching You (Part 3 of 3) The field of marketing has always been dynamic – changing continually and quickly but in the last decade marketing has become increasingly fluid, fragmented and all the more competitive (thanks in no small part to…

Online Tracking That Cramps My Style

Data Driven Marketers Are Watching You – Part 2   We all like personalization. It’s the culture we live in and what we’ve come to expect – yet overall consumers don’t appreciate reminders that their digital behavior is being tracked. We’re aware of it. Most…

Data-Driven Marketers Are Watching You

Given the inundation of an average 300-700 marketing messages consumers receive each day, it’s shocking that marketing as a business function really only emerged little more than 100 years ago. It’s true. Compared to other business areas of the economy, marketing is a rather young discipline…

Digital Body Language – Email Marketing

For Email Marketing to be successful it must more than inform – it MUST engage We receive countless emails everyday – some are welcome, many more are not. All have the same theme – providing information. But providing information shouldn’t be the number one goal of…

MYTH: Ad Agencies Embrace Digital Tactics

Online wisdom dictates that PR and marketing professionals take full advantage of social media, owned content, native advertising and other industry tactics. The reality is PR practitioners aren’t using all the online tools they have at their disposal. The State of Public Relations 2014 Vocus…

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