d.Mark consulting LLC | Google AdWords / SEM
dMark consulting LLC | SEM & Google AdWords solutions help your website’s findability, maximizing search opportunities & improving SEO best practices
SEM
2516
page-template-default,page,page-id-2516,ajax_fade,page_not_loaded,smooth_scroll,

Search Engine Marketing (SEM) – Google AdWords

 

There Are Two Kinds Of Search Results

 

 

Organic (SEO – search engine optimization)

Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising

Paid (SEM – search engine marketing) via PPC (pay-per-click)

A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising

 

 


 

When marketers think SEM, Google AdWords usually comes to mind first

 

AdWords, Google’s online advertising program, lets you reach new customers and grow business based on your budget parameters and specific business needs.  You can choose where your ad appears, set a budget that you’re comfortable with, and measure the impact of your ad, pause, stop or resume a campaign at any time.

Sounds simple. Well it is and it isn’t. Simple to employ – absolutely. But SEM Google AdWords must occur in concert with SEO, and that’s where hiring a professional to help manage your AdWords account can help save time and maximize your return on investment.

Determining the best keywords for your business is (pardon the pun) key and those medium or long-tail keywords should always take into consideration the behaviors of searchers while complimenting and maximizing your website content.

Content marketing principals dictate website material is written with searchers in mind first and foremost, and search engines secondary. d.Mark conducts SEO audits through the use of marketing automation technology which improves your website’s findability. This same technology integrates and tracks AdWord’s performance from one single platform providing guidance for media buys, budget allocation and keyword optimization for organic search.

Contact us for a NO-cost, NO-obligation Digital Performance Assessment and SEO report of your company website page | 920.265.2632


 

Want to learn more about Search Engine Marketing?

 

 

Download d.Mark SEM Resources

 

 

8 Ways Marketing Automation Can Expand Your Search Marketing Practice Checklist: What Makes A CTA Awesome?

 

 

Google AdWords - SEM| Digital Marketing Agency | d.Mark consulting LLC | 8 Ways To Expand Your Search Marketing Practice Google AdWords - SEM| Digital Marketing Agency | d.Mark consulting LLC |Checklist: What Makes a CTA  Awesome?

 


Interested in having a Digital Strategist speak at your next event?

 

Submit d.Mark’s Speaker Request

 


 

Interested in Digital Marketing Education & Training Workshops?

 

 Digital Training - Education Workshops | Digital Marketing Performance Agency | d.Mark consulting LLC - Get Started Now

 

Review d.Mark Training and Consulting Qualifications

 


Contact us for a NO-cost, NO-obligation Digital Performance Assessment and SEO report of your company website page | 920.265.2632

 

Show Buttons
Hide Buttons