Marketing Automation is an ROI Product
Lead To Revenue Management
Marketing automation is the use of technology that generates, nurtures, scores and qualifies leads that drive sales. Multi-touch marketing communication is tailored for each contact’s profile, level of interest, behavior or place in the buying process.
What does this mean to you?
Accountability where there previously was none. Automation eliminates manual and inefficient methods saving both time and money. And, at the same time allows your company to maximize its CRM investment empowering sales departments to achieve revenue expectations in far shorter time.
Marketing Automation integrates, aggregates, executes and tracks everything digital from one single platform.
• Email Marketing
• SEO (search engine optimization)
• SEM (search engine marketing)
• Paid Search (Google AdWords)
• Online Advertising
• Content Management
• Social Media
• Web Analytics
Your online channel may have started out like everyone else’s – website window dressing – a digital brochure that saved the expense of printing full color glossy marketing material, but today it can be so much more than that. Today it can be something that pays for itself based on the qualified leads it generates for your sales team to capture.
Marketing automation supports:
• Attracting visitors to your website with inbound and outbound marketing efforts
• Capturing sales leads
• Nurturing sales leads through the buying process
• Converting leads into customers
• Expanding relationships with customers
All the while providing analytics to gain a clear picture of marketing ROI.
Marketing Automation software is an immensely powerful tool that can augment marketing efforts exponentially, but it does require highly trained expertise to realize its full potential.
d.Mark’s team is HubSpot Certified and an Act-On Agency Partner trained and experienced on a variety of powerful, industry-leading marketing automation software solutions.
Download this 2 minute video for more information on how marketing automation can work for you. And, contact us anytime for a NO-cost, NO-obligation Digital Performance Assessment.automation can work for you. And, contact us anytime for a NO-cost, NO-obligation Digital Performance Assessment.
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