Cheri Simonet – Digital Marketing Speaker, Strategist & Author
Industry Thought Leader, Author, Speaker And Digital Marketing Educator
When seeking a digital marketing speaker or educator there’s few like Cheri having 20 years of sales and marketing experience, interfacing 15 years of web design, development and e-business oversight that paralleled online sales management and ad operations.
As an author, her weekly blog has gained international recognition publishing on numerous networks and LinkedIn Forums including SMB Madison, eConsultancy Digital Marketing, Social Media Marketing Consultancy, Advertising Age and more. Cheri was most recently added to the World Contributors list of The Daily Journalist.
Industry experience began
In the 90’s when web was in its infancy, Cheri worked with businesses providing an array of technology solutions on multiple platforms. Digital has grown exponentially since her preY2K beginnings when the one-dimensional web 1.0 version first began evolving into today’s rich media, user-generated content, social media experience.
On the forefront of the digital evolution
Cheri established hands-on, real-world digital marketing experience that uniquely qualifies her in all forms of digital media formats, platforms, tools and technologies.
• Display / Overlay • Audio / Video • Rich Media
• Social Media • PPC / Google AdWords • Dynamic Retargeting
Cheri has a reputation of being
A hit-the-mark targeted digital marketing strategist largely proficient in
• Digital Formats, Technologies & Platforms • Inbound Marketing Practices • Behavioral Targeting Principals
• Key Performance Indicators (KPI) • Digital Channel Cost Analysis • Cost per entry
Directed ad operations and digital media sales training
At Gannett Wisconsin Newspapers – Green Bay Press Gazette & Door County Advocate in addition to Fox 11-WLUK TV she’s managed all aspects of the digital marketing lifecycle from start to finish
• Digital Marketing Objectives • Digital Channel Determination • Multi-Media Campaign Planning • Intra- & Post-Campaign Analysis
Certified Digital Performance Marketing Agency
Adept at applying industry accepted standards, guidelines and policies, having attained HubSpot certification and Act-On Agency Partner status, Cheri embarked on forming d.Mark consulting LLC as a Digital Marketing Performance Agency in fall of 2014.
Results-Driven Digital Performance
Cheri’s goal in establishing d.Mark was to differentiate from traditional agencies who simply claim digital in their portfolio without hands-on, real-world experience to back it up. Substantive ROI is accomplished through d.Mark’s performance management methods that validate digital investments are in your company’s best interest. Digital strategic planning can’t occur without performance metrics guiding decisions.
Buying digital media isn’t digital marketing. The foundation for digital marketing is managing online performance. Absent metrics means your company has digital spends, not necessarily results-driven digital marketing.
Inbound agency model with 100% focus
Although having roots and qualifications in all offline media forms, d.Mark’s emphasis and resulting expertise is digital marketing solutions which furthers their reputation as an industry leader that leaves offline (outbound) media to traditional ad agencies. Through Cheri’s leadership core competencies include Digital Marketing Strategic Planning and Cross-Channel Performance Management, Social Media, Mobile – Email -and Content Marketing, Online Advertising, Website Optimization, SEO and Website Visitor Tracking that gathers Sales Intelligence and Lead Generation through utilization of marketing automation software.