Meaningful digital metrics is not an enigma. It’s crazy how much misinformation swirls the digital ecosystem on the value of performance measurement, which tools are best used for the task and just how to go about data interpretation so that educated decisions are made and responsible…
One thing all digital strategists and practioners agree upon is the value of posting fresh, unique, compelling and magnetic website content on a regular basis. And by “regular” I don’t mean when your website undergoes a redesign. Some marketers believe refreshing digital content a few…
When email marketing is considered just another broadcast media channel the designated content creators are often marketing pros alone. Therein lies a common email marketing problem. The problem is marketing. DEFINITION of ‘Marketing’People who work in marketing departments of companies try to get the…
Social is a difficult marketing channel. The sheer volume of content on any given day is staggering. Consequently the virtual community ecosystem is VERY, VERY noisy. It’s become harder and harder for brand voices to be heard and the reality is a very small fraction…
As a veteran parent of 25+ years, when it comes to learning long after the fact about children’s poor choices I totally see value in the concept of Ignorance Is Bliss. Creating concoctions by combining every condiment on the refrigerator door, adding numerous spices for…
