Whether your business is B2B or B2C you need new qualified leads to not only survive and continue making payroll but to grow and increase payroll. Today the most powerful lead generation strategies use a fusion of email, content marketing, newsletters, SEO and social media…
When budgets shrink, margins are slim and market financials are uncertain what do small, mid or enterprise level businesses have in common? Marketing is the first cut. It’s intangible. The tangibles however – those budget line items and associated personnel that actually pay for themselves…
Data Driven Marketers are Watching You (Part 3 of 3) The field of marketing has always been dynamic – changing continually and quickly but in the last decade marketing has become increasingly fluid, fragmented and all the more competitive (thanks in no small part to…
Data Driven Marketers Are Watching You – Part 2 We all like personalization. It’s the culture we live in and what we’ve come to expect – yet overall consumers don’t appreciate reminders that their digital behavior is being tracked. We’re aware of it. Most…
Given the inundation of an average 300-700 marketing messages consumers receive each day, it’s shocking that marketing as a business function really only emerged little more than 100 years ago. It’s true. Compared to other business areas of the economy, marketing is a rather young discipline…
Revenue Management First things first. A reputable, experienced digital agency will ask these questions before proposing a marketing automation solution for your company: • How does a digital (online) presence play a role in achieving your company’s revenue goals? • How does your digital channels generate qualified…
The buyer’s in charge today. Marketers are struggling to provide continued value amidst increasing buyer expectations, new and emerging digital channels, massive volumes of data, lower budgets and higher competition. The game has changed. Marketer’s new role is one that must blend creative and content…
