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Social Media

DUMP Your Business Facebook Page

Ever since the newest Facebook algorithm slid under the radar screen last month, there’s been several interesting articles circulating the digital sphere. You might have missed it with April primarily abuzz Mobilegeddon — Google’s algorithm that penalizes non-mobile-friendly websites. But aware of it or not, your…

Social Media: Don’t Believe Everything You Hear

As a digital marketer with nearing 20 years experience, I’ve grown concerned over those in the industry that proclaim themselves “Expert”. There are areas of expertise, yes, but actual “experts” in the digital arena are few and far between. The digital ecosystem changes continually. It’s not humanly possible…

Engagement Marketing

Are blogs considered social media? ABSOLUTELY. Content that’s on a network that allows (and encourages) interaction with the reader constitutes being social. At d.Mark we consider blogging to be the number one social engagement, committed to accomplishing a strong audience with that platform as primary foundation….

Social Media Success Formula

With the proliferation of social media many businesses today have a sense of urgency to engage with every platform. The majority implement a presence on channels without due diligence of who their audience actually is, and how to best reach them.  On average businesses spread themselves…

7 Deadly Sins Of Social Media

Tom Fishburne’s genius, insightful cartoon 7 Deadly Sins of Social Media Marketing  is the inspiration for this week’s post. So let’s explore which deadly sins your business has succumbed to. 1. LUST Let’s pay for followers to pretend to like our brand. You can do that –…

Event Social Strategy – Be In The NOW!

I attended a great event last week – the Manufacturing Awards of Distinction hosted by Advance Economic Development. The key takeaway from the evening:   Manufacturers are increasingly looking toward millennials to fill current staffing needs and gear up for the projected wave of Baby…

You’re NOT Special

So You’re Liked – You’re Favorited – You’re Followed.   How very SPECIAL you are…   NOT! In case you haven’t heard, the social media metric of “Liked”, “Favorited” and “Followed” is no longer relevant. Truth be told it probably never was but social was…

B2B Social Media Isn’t Sexy

During a recent conversation with a B2B sales professional I was totally mind boggled by the response to a question I posed. But before we get to the question, first some background which prompted it in the first place.  This individual has embraced social media on…

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